Timeless Ticks
Ownership and funding
On this page (7 sections)
Watch content is unusually easy to corrupt, because the products are expensive and the people who sell them have a great deal to gain from being written about kindly. So this page is specific.
Who publishes this site
Timeless Ticks is an independently owned publication. It is not owned by, invested in by, or operated on behalf of any watch brand, retailer, marketplace, auction house, service center or industry body, and no such organization holds any stake in it or any editorial influence over it.
We are not affiliated with, endorsed by or sponsored by any watch manufacturer. Where brand names appear on this site, they appear descriptively, as examples of a technique or a specification, and remain the property of their owners.
What we are not telling you, and why. We publish under the name of the site and the names of its desks rather than under a person's name, and we do not publish a mailing address. That is a small operation protecting a home address, not a company hiding behind a shell. It is also, we accept, the weakest line on this page, and we would rather name it than let you notice it on your own.
Two things follow, and both are commitments rather than sentiments. The responsible individual can be reached at editors@timelessticks.com, which is monitored and answered, and will identify themselves in writing to anyone with a legitimate reason to ask: a regulator, a data protection authority, a legal claimant, or a reader pursuing a complaint that needs a name attached. And if this ever becomes a registered company, or takes on staff, or takes outside investment, the legal entity, the country it is registered in and its registered address will be printed on this page.
How the site is funded
The publisher pays for it, and advertising helps. The site carries display advertising supplied by Google. Until September 5, 2026 it carried none and this page said the publisher paid for everything, which was true then. Recording the change is better than rewording the page and hoping nobody kept the old one.
What the advertising does not buy. The space is sold by Google, not by us. We do not choose the advertisers, we have no relationship with any of them, and we learn who they are by seeing the same ads you do. A watch brand can buy advertising through Google exactly as any other advertiser can, and if one does, it has bought space on a page. It has not bought a mention, a kinder adjective, a place in a comparison, advance sight of anything, or one word of influence. Every row in the table below is still unavailable at any price, and the advertiser has no way to ask.
The site costs very little to run. It is a set of static files, so the standing bill is a domain name and hosting for a few megabytes of text. The expensive part is the hours: reading the standards, tracing every figure back to the document it came from, and re-reading pages that were already published. Advertising offsets some of those hours. It does not direct a single one of them.
Nobody can buy coverage here
There is no price list, because there is nothing to sell. No mention, no kind adjective, no link, no placement in a comparison, no sight of a page before publication and no removal of anything after it. There is no version of a payment we would take for any of them, and no brand has ever paid for a word on this site. In table form, because people do ask:
| What gets asked for | Available at any price? |
|---|---|
| A mention, or a kinder adjective | No |
| A link, or a link added to an existing page | No |
| A place, or a better place, in a comparison | No |
| An article written to a brand's brief | No |
| A guest post, in any form | No |
| A review written for payment or for a loaned watch | No |
| Advance sight of a page, or approval or veto over it | No |
| Removal of something published that is accurate | No |
| Anything else along these lines, however it is phrased | No |
The practical consequences are worth spelling out:
- No company has advance sight of editorial content, and none has any right of review, approval or veto over anything.
- No commercial relationship affects what we cover, what we conclude, or the order in which anything appears, because there are no commercial relationships to affect it.
- Nothing on this site is styled to look like editorial when it is not. Every page here was written for the reader, and no part of one was written because somebody outside this desk wanted it there.
- Every request to buy a mention, a link, a guest post or a "content partnership" is declined. Asking again after being declined does not change the answer.
- Our advertising partner does receive data about readers, because that is how advertising on the web works. It receives nothing from us beyond the fact that a page carrying an ad was loaded, it gets no editorial influence in exchange, and no watch company gets anything about our readers from us at all. What is collected, and what you can switch off, are set out in the privacy policy and on the cookies page.
Gifts, loans and hospitality
Nobody on the desk accepts payment, product loans, review units, free servicing, discounts, event invitations, travel, hospitality or gifts from any watch brand, dealer, marketplace, auction house or repairer. Watches referred to on this site are not supplied to us by anyone with an interest in how we describe them.
This is a simple rule rather than a nuanced one, because nuanced rules about gifts are how publications end up captured. If something arrives unsolicited, it is returned or, where return is impractical, donated, and it is not written about.
Conflicts of interest
Members of the desk may personally own watches. That is unavoidable in this subject and, frankly, desirable. What we do about it: no page recommends a purchase, no page is written to support a resale market, and nobody on the desk trades watches commercially.
We hold no position, financial or otherwise, that would benefit from any brand's price moving in either direction. We publish no investment advice and no price forecasts. To be exact rather than sweeping: where a guide describes what a market has already done, that is historical description, sourced like anything else, and you will not find a page here telling you what a watch will be worth or suggesting you buy one because of it.
If any of this changes
One change has already been recorded late. Advertising began on September 5, 2026 and this page was updated shortly afterwards rather than beforehand, which is not what the commitment in this section describes. Nothing in the table above changed, and no reader-facing claim has been left standing that is no longer true, but the timing was wrong and saying so is better than leaving you to notice.
Any change to who owns this site, who funds it, or what can be bought here, including the introduction of anything marked "No" in the table above, will be posted on this page with a date before it takes effect, not after. If ownership changes hands, this page says so and says to whom. The page carries a review date at the top so you can see when it was last confirmed.
Related
Our editorial standards set out the rules that follow from this, how we research explains the method, and contact is where to send anything you think we have got wrong.
Last reviewed 4 September 2026. Spotted an error? Tell us and we will fix it in public.